UX IQ

User Experience Assessment

Elevate your user experience

What It Is

UX IQ^SM quickly evaluates how successful your digital property is in providing an exceptional user experience and gives specific, actionable ways to improve that experience across 10 categories and 100 markers.

A UX IQ^SM engagement will:

Starting with 20 screens of digital property, assess areas of friction and frustration
Determine whether the experience is: findable, credible, understandable, intuitive, usable, accessible, helpful, functional, enjoyable, and exceptional
Focus on one device (desktop or mobile) based on your preference or user volume
Provide actionable, pragmatic, prioritized recommendations for improving the experience

The Costs of a Bad Experience

Of Americans consider switching companies after one instance of poor service

American Customer Experience Barometer

Of people are likely to switch brands with difficult purchasing processes

Salesforce

More expensive to acquire a new customer than to retain a current one

Harvard Business Review

Of US consumers have abandoned orders due to poor experience

Baymard Institute

The Benefits of a Good Experience

Increase in conversion rate due to well-designed UI

Forrester

Return for every $1 invested in UX

Forrester

Our Approach

The engagement lasts two weeks.

Week 1: Kickoff, Experience Walkthrough, and Audit

Week 2: Scoring, Analysis Documentation, and Outcome Walkthrough

Deliverables

UX IQ^SM Scorecard
Insights and Recommendations
Includes accessibility design insights on areas that don’t meet WCAG 2.1 design AA guidelines
Proposed Action Plan