Insights: Empathy and Perspective
Envision Framework is our strategy formulation approach for getting to the future fast. Envision engagements typically include three cumulative phases: Insights, Ideas, and Investment.
Step one in defining digital strategy is knowing customer expectations and your readiness to meet them. During Insights, we discover the demands of the market, the needs of your business, and the state of your organization’s operations and technical systems.
Customers | Competitors | Category
Reveal opportunity in target customers’ unmet needs while benchmarking your CX portfolio against the experiences customers expect.
- Competitive Assessment
- Content Audit
- Conversion Rate Audit
- Digital Touchpoints Assessment
- Personas and Journey Maps
- User Research Findings
Capabilities | Processes | Organization
We rapidly assess your business, review goals and stakeholder commitments, conduct capability evaluations, and facilitate dialog on key challenges and hurdles.
- Analytics Audit
- Capabilities Assessment
- Change Readiness Assessment
- CX and Digital Readiness Assessment
- Mobile Capability Assessment
Architecture | Platforms | Integrations
Make sense of complexity by evaluating legacy technology, data, and platforms for a clear view of your enterprise current state.
- Commerce Platform Assessment
- Digital Experience Technology Assessment
- Information (Business Data) Assessment
- Marketing Technology Assessment
- Technical Assessments
Insights in Action
Digital Assessment for a Leading Energy Provider
Following a major acquisition, we helped one of the Midwest's largest energy providers assess its customer experience competency and align its leadership team around top digital priorities.
CX IQ Maturity Assessment
Watch as David Stallsmith explains why having clarity about your current CX maturity is so important.