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Insights: Empathy and Perspective

Envision Framework is our strategy formulation approach for getting to the future fast. Envision engagements typically include three cumulative phases: Insights, Ideas, and Investment.

Step one in defining digital strategy is knowing customer expectations and your readiness to meet them. During Insights, we discover the demands of the market, the needs of your business, and the state of your organization’s operations and technical systems.


Customers | Competitors | Category

Reveal opportunity in target customers’ unmet needs while benchmarking your CX portfolio against the experiences customers expect.

Select Deliverables

  • Competitive Assessment
  • Content Audit
  • Conversion Rate Audit
  • Digital Touchpoints Assessment
  • Personas and Journey Maps
  • User Research Findings


Capabilities | Processes | Organization

We rapidly assess your business, review goals and stakeholder commitments, conduct capability evaluations, and facilitate dialog on key challenges and hurdles.

Select Deliverables:

  • Analytics Audit
  • Capabilities Assessment
  • Change Readiness Assessment
  • CX and Digital Readiness Assessment
  • Mobile Capability Assessment


Architecture | Platforms | Integrations

Make sense of complexity by evaluating legacy technology, data, and platforms for a clear view of your enterprise current state.

Select Deliverables:

  • Commerce Platform Assessment
  • Digital Experience Technology Assessment
  • Information (Business Data) Assessment
  • Marketing Technology Assessment
  • Technical Assessments

Insights in Action

CX IQ Maturity Assessment

Watch as David Stallsmith explains why having clarity about your current CX maturity is so important.

Find Out How You Can Become a Digital Enterprise and Tackle Your Toughest Experience and Operations Challenges.