Insights: Empathy and Perspective
Envision Framework is our strategy formulation approach for getting to the future fast. Envision engagements typically include three cumulative phases: Insights, Ideas, and Investment.
Step one in defining digital strategy is knowing customer expectations and your readiness to meet them. During Insights, we discover the demands of the market, the needs of your business, and the state of your organization’s operations and technical systems.
Insights \ Market
Customers | Competitors | Category
Revealing opportunity in target customers’ unmet needs while benchmarking your CX portfolio against the experiences they expect.
- Competitive Assessment
- Content Audit
- Conversion Rate Audit
- Digital Touchpoints Assessment
- Personas and Journey Maps
- User Research Findings
Insights \ Business
Capabilities | Processes | Organization
We rapidly assess your business, reviewing goals and stakeholder commitments, conducting capability evaluations, and facilitating dialog on top challenges and barriers
- Analytics Audit
- Capabilities Assessment
- Change Readiness Assessment
- CX and Digital Readiness Assessment
- Mobile Capability Assessment
Insights \ Systems
Architecture | Platforms | Integrations
Making sense of complexity by evaluating legacy tech, data, and platforms for a clear view of your enterprise current state.
- Commerce Platform Assessment
- Digital Experience Technology Assessment
- Information (Business Data) Assessment
- Marketing Technology Assessment
- Technical Assessments
Insights in Action
Digital Assessment for a Leading Energy Provider
Following a major acquisition, we helped one of the Midwest's largest energy providers assess its customer experience competency and align its leadership team around top digital priorities.
Aligning a Constellation of Brands around a Digital North Star
We partnered with a top RV manufacturer to create a digital “North Star,” harmonizing business units and improving customer and dealer satisfaction. Our work centered on a common set of capabilities and shared digital ecosystem with prioritized initiatives across a unified roadmap.
The Road to Digital Success
After running a series of proprietary jumpstart assessments, we helped an automotive retailer align C-suite digital strategy with desired outcomes and key online goals. We also provided custom development and ongoing strategy consulting to ensure that critical go-live deadlines were met.