Increase Demand From Your Prospects
Serving your prospects can be difficult. You need to deliver the right information at the right time while knowing that they are likely in slightly different places on their buying journeys. You need to be able to nurture your leads in a personalized way that makes them feel like you know them and anticipate their needs. To do this, you need to understand your prospects by gleaning insights from your data and orchestrate a customer journey that ultimately wins you business.
Dynamics helps you do this by creating a 360-degree view of your prospects and customers that gives you the information you need to understand what your prospects want and need.
Go on the Journey With Your Prospects
Understanding what your prospects want is just part of the job. Next, you need to use that information to create personalized messaging that speaks directly to them. Using your data, you can group your prospects into personas and speak to their needs. With Dynamics’s AI-driven insights, custom dashboards, and lead scoring, you can measure the success of your automated campaigns and optimize them so that they’re working for both you and your prospects.
Sales and Marketing
Sales and marketing should work together to create a true single experience – Dynamics shares the data between the two to make that possible. People within your Dynamics CRM can flow seamlessly from being leads to prospects to customers, meaning sales will see how they have interacted with marketing and create communication that feels natural and like an ongoing conversation.