Monetizing Data Gives Wings
Our client is the developer of the world’s first space based global air traffic surveillance service revolutionizing the global aviation industry.
TAKE VALUABLE DATA TO GREATER HEIGHTS
Today, only 30% of all air traffic is trackable by radar. The inability to track more planes across the globe results in many inefficiencies, such as poorly designed flight plans and higher fuel costs. Moreover, tracking planes through groundbased radar has proved to be ineffective in emergency situations and when planes are in distress.
Our client is enabling real-time global air traffic surveillance via satellites. Space-based tracking can provide real-time position updates once a minute, as well as data on altitude, speed, and other information that can increase the safety and efficiency of flight operations.
Our client collects an enormous amount of data through a constellation of satellites and sought support to better understand how to monetize this data and launch a customer self-service site. The company needed help developing its-goto-market (GTM) strategy to help determine viable use cases, ideal customers, value proposition, and price considerations. The company also required assistance with determining how to technically provide the data to its customers.