Channeling the Power of Partners
Constant Contact is an online marketing company offering email marketing products and services to empower small businesses and nonprofits to grow customer relationships and succeed.
DISPARATE SYSTEMS WERE LIKE A CLUTTERED INBOX
In just a few short years, Constant Contact had quadrupled its customer base and continued to grow its online marketing toolkit. The company knew it needed to build a thriving partner network and ramp-up its support operations to quickly scale the business.
Empowering partners to scale the sales organization and drive partner-influenced revenues were critical components of Constant Contact’s business model. The challenge was that the company communicated with more than 10,000 partners in a myriad of ways. Systems were not integrated, causing partners to enter data in multiple locations, and effective marketing communications and sales enablement were a challenge that made correlating partner engagement to revenue generation hard to measure.