Connecting Clients to the Most Powerful Automotive Solutions
Cox Automotive is a leader in vehicle remarketing services and digital marketing and software solutions for automotive dealers and consumers.
TEST-DRIVING A DEALER REWARDS PROGRAM
Cox Automotive, a subsidiary of Atlanta-based Cox Enterprises, includes Manheim, Autotrader.com, Kelley Blue Book, and a host of global business partners. Cox also partners with more than 40,000 dealers worldwide to simplify the trusted exchange of vehicles and maximize value for the automotive community.
The company was piloting a new rewards program designed to incentivize car dealerships to use its solutions and services to grow their relationship and business with Cox Automotive. The dealerships were being provided with a paper record of rewards program activity, but with limited visibility and interaction from dealers, Cox Automotive realized it needed a more engaging solution to effectively market to new dealerships. Cox Automotive needed an innovative solution centered around dealer engagement, exposing current reward program data stored in Salesforce, current promotions, and access to resources to help customers transform the way the world buys, sells, and owns cars.