Overhauling the Shopping Experience
Discount Office Items (DOI) has quickly become one of the nation's leading digital office supply companies.
CONTINUOUS GROWTH REQUIRES QUALITY EXPERIENCES
Competing for market share in the largest digital category on the web, Discount Office Items has relied on outstanding service including same-day shipping, generous discounts, and the ability to promote savings to customers through real-time product and price comparisons.
To continue a pace of annual double-digit growth, DOI invested heavily in analyzing user data, interface considerations, integration of rich internet applications like Flash and AJAX, and a creative redesign of its website. The objectives included improving user experience and promoting a shopping environment that compels customers to more easily find, compare, and purchase products on the site.