Launching a Product
Fruit2O was the first flavored water brand on the market. Sunny Delight Beverages acquired the brand from Kraft in 2007.
A PROVEN PARTNERSHIP
When initially acquired, Fruit2O immediately benefited from a new level of commitment playing out in the form of updates to brand identity, as well as increased advertising and digital marketing support. We were first brought in to establish a competitive digital presence via a new brand site that firmly reestablished the core attributes of the brand: water, refreshment, and fruit flavor. Subsequent to that successful effort, we were asked to help launch a new product line: Fruit2O Essentials.