Relaunching a Brand
Gander Mountain is the largest outdoor outfitter in the United States with more than 120 retail locations.
A SEAMLESS TRANSITION FROM STORE TO WEB
Gander Mountain focuses on outfitting people for success in outdoor adventures and lifestyles. The company needed to design and develop a digital solution encompassing its unique brand and outdoor expertise.
Unlike big-box competitors, Gander prides itself on store associates who live the lifestyle and are true experts. Replicating this service and personalization on the web was key to complementing the brand. Consumers needed to experience consistency across all channels, whether shopping by event, season or product.