Transforming Lives with Every Connection
Our client is a global communications, hosting, cloud and IT services company that enables millions of customers to transform their businesses and their lives through innovative technology solutions.
CUSTOMERS WERE DISCONNECTED
Data showed that a large percentage of customers were not aligned with the best product to meet their needs. Our client wanted to improve the customer’s product experience and chose to test and refine multiple concepts to better align customers in a fast and cost-effective way.
Customer survey data also indicated low product quality perceptions. Our client wanted to identify and evaluate the root causes for the lower quality scores.