High-Demand Collectible Holiday Gifts
Hess Corporation, one of the world’s largest independent energy companies, has upheld a half-century long holiday tradition with sales of its collectible Hess Toy Truck.
CREATING A HOLIDAY TRADITION IN THE DIGITAL AGE
Hess Corporation began selling toy trucks at branded gas stations in 1964 to offer families a fun, high-quality, and affordable toy for the holidays. The tradition continues more than 50 years later as the trucks have become a hallmark of the holiday season and a highly sought-after collectible.
The truck is consistently among the largest selling toys in the country each year, and Hess has transitioned from selling them through its gas stations to now selling them exclusively online.