Hunter Douglas, North America’s leading manufacturer of custom-made window fashions, sells its products through storefront and shop-at-home dealers.
SHEDDING LIGHT ON CUSTOMER BEHAVIOR
We have played a key role in elevating Hunter Douglas’ premium brand in the digital space. Our team created the visually stunning The Art of Window Dressing™ iPad app and the custom iMagine™ Design Center application. We also relaunched the website.
For the iPad app, we focused on equipping users with tools to easily envision the products in their own spaces, build upon their home décor ideas, and quickly locate a Hunter Douglas dealer to complete the selection and purchase processes.
At the inception of the iMagine Design Center, some home furnishing competitors had already developed product visualization tools, but none delivered a premium online experience. Our research showed that consumers – eager for proof they were making a smart and stylish investment – wanted to preview the window fashions up close, in detail, and in room settings.
With the website redesign, we set out to evolve the site so that it mirrored the best experience consumers encountered with the finest Hunter Douglas dealerships around the country. In-depth consumer interviews, market analysis, and usability and prototype testing guided our strategy.