Crafting Stronger Connections with Coffee Drinkers
A coffee pioneer, illy has products available in 140 countries and more than 100,000 of the world’s finest restaurants and cafes.
SEEKING A BETTER BLEND OF CUSTOMERS
illy faced challenges in identifying and reaching potential customers and engaging coffee lovers at the most relevant time and place. The company also needed to adapt its new global branding for the U.S. market. We designed and developed a digital media program that would heighten awareness and engagement and increase ROI from digital advertising. Our solutions included an integrated paid search advertising program, a social graph featuring real-time data, and the creation of a digital campaign that included online ads, rich media, online video, and mobile.