Pushing the Limits of Digital Commerce
Life Fitness manufactures and sells a wide range of cardio, strength, and group training fitness solutions to consumers and commercial facilities.
NEED FOR A STRONGER COMMERCE EXPERIENCE
To remain competitive, Life Fitness initiated a redesign of its B2C digital commerce experience and asked us to assist based on our deep experience with Insite platform implementations as well as our commitment to helping Life Fitness solve its challenges.
Business objectives included:
- Generate incremental revenue by providing a responsive site that caters to customers visiting from various devices
- Enhance the customer experience with improved communication around order fulfillment
- Deliver an up-to-date digital experience that aligns to the Life Fitness brand
- Implement a platform that could scale to other areas of the business (i.e., use redesign of B2C site as a roadmap for building its B2B eCommerce site)