Creating Harmony with a New Website
Founded in 1842, the New York Philharmonic is the oldest symphony orchestra in the United States, playing a leading cultural role in New York City, the United States, and the world.
THE SITE WAS HITTING A SOUR NOTE WITH PATRONS
The New York Philharmonic website was impeding the purchase path for patrons and providing a subpar user experience.
The organization knew it needed to offer features that would increase engagement, but it wasn’t sure how to effectively leverage Tessitura – the leading software system for arts and cultural organizations – to achieve that goal.