Transforming a Cultural Institution
It began over 80 years ago as a personal collection of American history. Today it’s the largest indoor-outdoor collection of American innovation.
What if an 80-year-old historical cultural institution could embrace digital to become a content publisher and center for innovation?
> Embrace the connected consumer to deliver a world-class user experience no matter the location and device.
> Blend the physical and digital spaces to create an experience that works for both those who can reach an artifact and those who are looking at it from afar.
> Get The Henry Ford to leverage its deep wealth of knowledge, information, and physical artifacts to allow the brand to program its content like a publisher; driving engagement, excitement, and cultural relevance 365 days a year.
> Monetize the collection of assets THF possesses, to build a new revenue stream, effectively funding future innovation.