Reaching the Digital Reader
The largest newspaper in the United States by circulation, The Wall Street Journal is a leading source of business and financial news.
ADS FOR A NEW AGE
When tasked by one of the world’s leading sources for business news and cultural events to revamp its digital advertising, we knew our methodology needed to be sleek, straightforward, and approachable.
To execute this project, we needed to get inside the mind of the typical Journal reader to understand the kinds of messages he or she might instinctively react positively to. What images might and get them to click through? Additionally, a conversational tone and human elements can bring a touch of familiarity and personality to a product that is, quite literally, black and white.