Creating a Connected Automotive Shopping Funnel Across Tiers​

The automotive connected funnel relates to the efforts automotive OEMs make to manage the customer’s shopping experience across tiers (T1, T2, T3) to create a unified and connected experience that leads to conversion.

Remove the disconnect from the automotive shopping journey with a more unified and nurturing customer experience.

Since the introduction of online shopping, automotive OEMs and dealers have been building experiences to help guide customers through the shopping funnel to complete purchases of vehicles, parts, accessories, and services at dealerships. The most common approach to managing the shopping funnel is via experiences like "build-and-price" and "search inventory,” turning site visitors into leads.

In recent years, leading automotive OEMs have worked to introduce commerce experiences for vehicles, parts, accessories and subscriptions. As a result, funnel-management strategy has shifted to beginning the purchasing process online.

The challenge in creating these experiences, regardless of whether they are designed to support leads or ecommerce, has been creating an experience that nurtures the relationship between brand and customer and accelerates the path to purchase. This approach has given rise to the term "connected funnel," and automotive companies are strengthening efforts to streamline the funnel-management process across tiers.