Automotive Subscription Services
A Perficient Strategic Position
Bridging the Gap Between Changing Preferences and Lifetime Value
What Are Automotive Subscription Services?
Automotive subscription services is a business model that bridges changing consumer preferences and an OEM's desire for lifetime value, launching customer experience into the future.
Automotive OEMs are shifting their focus from manufacturing cars to building mobility technology solutions.1 1 C+R Research
OEMs want to foster a lifelong relationship with consumers and drive ongoing revenue but face the challenge of rapidly evolving preferences for vehicle ownership and experiences. The solution is a subscription services model for automotive that redefines a century-old sales model.
Six critical capabilities are required to enable this model:
- Customer Experience Management
- Integrations Management
- Content Management
- Data & Analytics
- Campaign Management
- Vehicle Connectivity
Automotive leaders must evaluate if their organization has the right infrastructure in place for subscriptions. By carefully calibrating business expectations for subscriptions and aligning those expectations with the preferences and needs of consumers, companies can achieve their goals with maximum impact and speed.
