Perficient and Benchmade Named a Finalist for Adobe Experience Maker 'Mastermind' Award, Win 'Best Consumer Goods Website' Internet Advertising Competition Award
SAINT LOUIS (May 28, 2020) – Perficient, Inc. (Nasdaq: PRFT) (“Perficient”), the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, today announced the successful implementation of an award-winning customer experience for the Benchmade Knife Company (“Benchmade”), resulting in a 22% increase in sales and a 23% increase in site traffic for unique visitors.
Benchmade, an American knife manufacturer, offers hundreds of product variations on its commerce site, making its product data extensive and complex. Benchmade and Perficient upgraded the site to the Magento 2 platform to help properly manage its product information and elevate the overall buying experience. The solution incorporates new functionalities to create better connectivity between product variations, streamline the ordering process, and support a more personalized customer experience.
“Our goal was to create consumer-focused commerce solutions for both our customers and dealers that offered an easy and intuitive user experience across mobile and desktop platforms,” said Emily Sloan, Senior Digital & eCommerce Manager, Benchmade. “Working in partnership with Perficient, we created seamless DTC and B2B experiences targeted to help customers quickly navigate to and purchase the specific product they need.”
Perficient also developed a detailed SEO strategy around the new data structure to enhance organic product visibility. With the Magento Commerce Cloud powering their website, Benchmade now offers a consistent, interactive experience uniquely tailored to each user based on their browsing behavior.
Adobe recently selected Perficient and Benchmade as a finalist for the Adobe Experience Maker Awards in the “Mastermind” category, a distinction given to just three of more than 350 submissions. The award recognizes excellence in delivering a unified commerce experience across multiple B2C and B2B channels. Adobe will announce the final award recipients this summer. The customer experience also won a 2020 Internet Advertising Competition (IAC) award from the Web Marketing Association (WMA) for best consumer goods website. This marks the fourth consecutive year Perficient has been recognized with an IAC award, with previous distinctions earned for best financial services mobile app, best energy mobile app, and two best of industry awards.
“We’re proud of what we were able to achieve with Benchmade, which is now equipped with a solution that supports their customers throughout the buying experience,” said Ed Hoffman, Vice President, Perficient. “Being recognized by Adobe and the WMA for this work is a true honor. Our success is rooted in our ability to bring together brilliant creative execution with deep, broad technical expertise. We believe this recognition is further proof of our ability to deliver beautiful and effective customer experiences for our clients.”
A trusted end-to-end digital partner, Perficient helps brands improve every aspect of the consumer experience and enable strategic, continual business process innovation for sustainable competitive advantage. For more information about Perficient’s consumer markets and Adobe expertise, subscribe to Perficient’s blog, and follow us on Twitter and LinkedIn.
Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers’ expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, we bring big thinking and innovative ideas, along with a practical approach to help the world’s largest enterprises and biggest brands succeed. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index. Perficient is an award-winning Adobe Platinum Partner, Platinum Level IBM business partner, a Microsoft National Service Provider and Gold Certified Partner, an Oracle Platinum Partner, a Gold Salesforce Consulting Partner, a Sitecore Platinum Partner, and a VMware Authorized Partner. For more information, visit www.perficient.com.
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