Power Your Strategy With a Unified Customer Data Platform
Understanding your customers’ needs allows you to respond quickly and drive better outcomes. Our customer data platform (CDP) solutions unify fragmented data, enable real-time personalization, and empower marketing, sales, and service teams to deliver exceptional customer experiences.
Why Your Organization Needs a CDP
A CDP creates a unified customer profile by aggregating data across all touchpoints. It enables segmentation, personalization, and activation across channels to empower business users with real-time insights and reduce technical complexity.
Customer Data 360 is the strategy, tactics, processes, and technology that leverage customer data to improve business outcomes. Most critically, this includes how operations and sales leverage data and insights to achieve business outcomes.
Empower Every Interaction with Intelligent Data
CDPs help organizations scale personalized experiences by delivering the right message to the right customer at the right time. They support identity resolution, intelligent orchestration, and seamless integration across marketing, sales, and service.
Why Choose a CDP Over Other Data Solutions?
A CDP is not a CRM, DMP, MDM, or data lakehouse. It’s a marketing-specific platform designed for real-time access and activation of known customer data—not just storage or campaign execution. CDP implementations can be complex, but our consulting teams partner with you to identify potential issues and optimize your CDP to align with business goals.
Data Strategy: The Foundation for CDPs
Data strategy and readiness are crucial components to your CDP strategy.
We customize our data strategy to align with your specific needs, factoring in a wide range of elements such as your business goals, challenges, organizational maturity, technical environment, data quality, company culture and readiness, integration requirements, compliance obligations, and vendor product plans.
Laying the Groundwork for CDP SuccessOur data readiness strategy evaluates your data, touchpoints, and processes to prepare for CDP implementation. We deliver a roadmap, ROI analysis, and TCO estimates to ensure success. Additionally, our Envision Online tool significantly reduces the time it takes to choose the right CDP solution compared to traditional RFPs.
Our AI-Powered CDP Solutions
Artificial intelligence enhances CDPs through predictive enrichment, identity resolution, and campaign optimization. It enables marketers to automate tasks and deliver smarter, real-time personalization.
Our Select CDP Partners
Frequently Asked Questions
What is a customer data platform?
How is a CDP different from other platforms like CRM or DMP?
What are some common CDP implementation challenges?
What is a composable CDP and when should it be considered?
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