What Is Customer Data 360?
Customer Data 360 is the strategy, tactics, processes, and technology that leverage customer data to improve business outcomes. Most critically, this includes how operations and sales leverage data and insights to achieve business outcomes.
Executives leveraging their CRM as a data, insights, and activation platform need to re-evaluate their approach.
Most organizations have outgrown their CRM as a result of net-new needs. Managing customer data today requires more than a CRM, and organizations still using their CRM as a data, insights, and activation platform need to re-evaluate their approach.
CRM software has lost its focus as it has evolved into large data management platforms that span marketing, sales, and service. By trying to be an enterprise-wide solution for managing customer data and interactions, modern CRMs have become complex systems that fail to serve the needs of their core users. Simply put, CRMs do too much.
It’s time to adopt a modern customer data strategy.