Digital Marketing : Conversion Rate Optimization
Conversion Rate Optimization

Monitor Customer Behavior on Your Website to Improve the Experience

Many companies spend a great deal of money driving traffic to their websites, but don’t know how visitors behave when they get there. Conversion rate optimization (CRO) provides you with a deep, data-driven understanding of your overall customer experience. When visitors arrive on your website, we can discover where they go, what they do, and why they are or are not converting.

Increase Website Conversions

CRO provides continuous growth of important website metrics through a proven system of A/B testing and experimentation, maximizing the value of your existing traffic. Through conversion audits and behavioral analysis, we can uncover opportunities for immediate improvement that will help you recover lost revenue and reach your business goals and objectives. Our conversion rate optimization services include:
  • Omnichannel and digital experience optimization
  • Conversion audits and behavioral analysis research
  • Conversion testing – A/B, multivariate, and AI experimentation
  • Website personalization – strategy and execution
  • Optimization program enablement and training
  • Optimization software implementation and data integrations
  • Iterative website enhancements, rollouts, and growth analysis
  • Landing page optimization and B2B/B2C lead generation

True Cross-Platform Expertise

Our team puts the best CRO technology in the business to work for our clients, bringing certifications in Adobe Analytics and Dynamic Tag Management (DTM), Google Analytics, Optimizely, and Monetate, as well as expertise in:

  • Adobe Target
  • Adobe Launch
  • Clicktale
  • Decibel Insight
  • Google Optimize
  • Google Tag Manager
  • Hotjar
  • Optimizely Web & Full Stack
  • Sitecore
  • VWO

Grow Results With Personalization

Your personalization strategy should define a vision and execution plan for improving your customer experience through targeted content, messaging, and functionality that focuses on the needs of individual users. We can help accelerate your personalization strategy so you can take advantage of new technologies and increase performance results.

Take your website personalization to the next level by enabling dynamic insertion of content in a format that is relevant to each individual visitor, based on identified user behaviors, preferences, and explicit selections. The insights we uncover will help you deliver the right content to the right users at the right time – increasing your website ROI and uncovering areas of your site that can be tailored specifically for the different types of visitors.

Learn about the CRO and personalization work we've done with Lids.

Contact Us for a Complimentary Conversion Assessment

The Perficient Conversion Optimization team has routinely gone above and beyond to deliver well-conceptualized strategies, audits, tests, optimizations, and execution plans that best serve our Lids customers. Their attention to detail and willingness to do whatever it takes has made them an invaluable partner, playing a crucial role in improving the customer experience and increasing sales. Amy Kilbury, Conversion Optimization Manager, Lids

Ready to Begin Your Story?