Putting Customers First for 165 Years
Comerica is a leading financial services company focused on relationships and helping people and businesses be successful.
THE CUSTOMER EXPERIENCE WAS UNDERSOLD
The internet had become a critical channel for Comerica’s retail and corporate clients, but the bank’s website failed to meet rising consumer expectations and had fallen behind more progressive offerings from competitors. A customer-focused, brand-centric web experience was needed to directly support Comerica’s acquisition and retention marketing strategies. Given the focus on superior customer interactions, it was clear that Comerica’s website would need to be reworked from the ground-up.