Passengers Have Been Leaving the Driving to Greyhound Since 1914
Greyhound is the largest provider of intercity bus transportation in North America, serving 3,800 destinations in the U.S., Canada, and Mexico.
UPGRADING THE CUSTOMER EXPERIENCE TO FIRST CLASS
For Greyhound’s customers, being able to interact with the transportation carrier via the platform of their choice – especially mobile – is paramount. Greyhound recognized that an omnichannel experience was critical to the business, but was not offering customers a unified experience across platforms. Depending on the device, customers would receive different content, offers, interfaces and an overall experience that could potentially impact customer satisfaction and repeat business.
Greyhound wanted to transform the image of its iconic brand by captivating customers with a superior digital experience and asked us to transform its website to deliver a best-in-class, frictionless eCommerce experience while offering fewer clicks to purchase and the ability to offer relevant promotions to new and returning customers.