Kimberly Clark Gemba
Custom Mobile App Brings Safety to a Hazardous Job
Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products.
Ineffective Processes Were A Hazard to The Business
The Kimberly-Clark Professional business unit regularly operates with corporations in the personal care industry to identify risks and hazards that could cause bodily harm.
In this sector, the sales team needed to conduct on-site human hazard assessments and generate a custom solution document for the business’ safety manager.
Previously, teams were using various programs such as PowerPoint and Excel, combined with paper documentation to perform sales pitches. This resulted in a disjointed process and ineffective lead nurturing.
Kimberly-Clark needed a solution that would streamline the sales process and provide accurate product proposals in real time.
App Automates Processes and Keeps Sales Reps in the Loop
We built the Gemba application to automate the process of performing hazard assessments, empowering sales representatives with up-to-date product information and integrating with Kimberly-Clark’s enterprise business systems.
The app provides all of this information in a fun and interactive experience. Kimberly-Clark's sales team can present a 2D body rendering that allows the rep to select areas of the body that could be exposed to dangerous hazards, offering a visualization of the risks and the products available to avoid them.
By integrating business systems into one functional, scalable system, Kimberly-Clark’s sales team is better equipped to close faster and sell more accurately.
Results
Closing Faster. Selling More.
By integrating business systems into one functional, scalable system, Kimberly-Clark’s sales team is better equipped to close faster and sell more accurately. Gemba has helped the team realize:
- 600% increase in total revenue
- 50% increase in efficiencies gained
- 150% increase in average account size
