Seattle Symphony Orchestra
Mobile-Optimized Website Engages Symphony-Goers
The Seattle Symphony is one of America's leading symphony orchestras and is internationally acclaimed for its innovative programming and extensive recording history.
The Mobile Experience Was Out of Tune
The Seattle Symphony Orchestra was using Tessitura’s TNEW software to power its ecommerce website, but needed a mobile-optimized experience in order to reach the percentage of its audience who made purchases via a mobile device.
Orchestrating a Responsive Solution
We optimized the Seattle Symphony Orchestra website and customized TNEW until it was completely mobile responsive for the first time, creating a purchase-path experience that was consistent for users across desktop and mobile device.
The modified version of TNEW resulted in significant long-term cost savings.
Results
Mobile-Optimized Website is Music to Patrons' Ears
The modified version of TNEW allows the Symphony Orchestra to seamlessly increase customer engagement throughout the purchase path without having to purchase an additional product or website, resulting in significant long-term cost savings.
