Designing Couture Data with Microstrategy
Tory Burch is an American lifestyle retailer providing elegant, ready-to-wear shoes, handbags, accessories, watches, and beauty products to customers worldwide.
VISUALIZATION TOOLS WERE ILL-FITTING
Managers at the regional and store levels, as well as marketing and planning teams, were struggling to visualize data needed to make critical operational decisions. Better visibility was needed into things like:
- Product sales and promotions
- Merchandise returns
- Store-to-store comparisons
- Foot-traffic-to-buyer conversion rates
- Supply chain management
It was essential that a solution provided the ability to see all of this information by store, employee, and product.