Trending Toward a More Unified Global Channel
Trend Micro is a global leader in IT security developing innovative security solutions that make the world safe for businesses and consumers to exchange digital information.
UNIFYING THE PARTNER EXPERIENCE TO POWER HIGH-TECH BUSINESS
Trend Micro had five disparate portals supporting its global channel business and needed to standardize on a single digital platform to effectively support partners globally. However, the company lacked standardized business processes and a 360-degree view of its global partner community across four different regions. In addition, a lack of flexibility with business systems prevented Trend Micro from effectively gathering and consolidating data to meet the unique needs of partners and quickly grow its channel business. The five legacy solutions also made portal maintenance a costly and time-consuming challenge for Trend Micro’s IT department.