Serving Up Data for Smarter Decision Making
Tri-City Foods is the second-largest franchisee of the Burger King restaurant chain, operating in six states and serving more than 68 million customers per year.
DATA COLLECTION NEEDED A REFRESH
Tri-City Foods was making critical business decisions based upon data maintained in a single Excel workbook and manually prepared by a single employee using multiple data inputs.
After painstaking preparation, executives were consistently left with a mountain of data and no way to interpret it. This led to an unsuccessful in-house implementation of the MicroStrategy platform, after which the company engaged our expertise to to help rectify the installation and teach them how to use the tools in a meaningful way.
Tri-City needed the ability to use its data to answer questions like:
- How to effectively schedule employees to align with peak sales
- Why stores see a dramatic increase in sales during a specific time period
- How do stores in a given territory perform in comparison to stores in other territories