More Than Just Great Sheds
Tuff Shed is a manufacturer and retailer of storage buildings and garages made of wood or steel for residential and commercial applications.
TRACKING SALES PERFORMANCE WAS "TUFF"
Tuff Shed’s CRM solution was used by retail and wholesale channels to enter and track leads through the sales cycle and reporting on sales and seller performance. But the application was cumbersome and presented challenges which were exacerbated by a fragmented infrastructure that resulted in many communication and process inefficiencies for Tuff Shed.
Tuff Shed embarked on a critical initiative to build the foundation for managing customer relationships with a sales automation solution to enable collaboration, enhance business performance, and promote growth. Specific business goals included:
- Empowering marketing and sales to collaborate and encourage deeper customer engagement
- Increasing productivity of the sales teams with a simplified user experience
- Accelerating the quote-to-cash process for the sales team
- Improving the quality of sales analytics to ensure timely insights on business performance and sales activities