Scoring a Touchdown with CRM
Since 1948, Varsity Spirit Fashion has been the driving force in making cheerleading the dynamic, athletic, high-profile activity it is today.
DATED TOOL LACKS SPIRIT
Varsity Spirit competes in a fast-paced sales environment that demands complex territory sales and strategic account planning by its reps. The company relies heavily on the Salesforce platform to manage the entire business, but was looking to replace a custom-built sales planning tool that lacked the functionality and usability to be effectively used by the sales and leadership teams.