Digital and Mobile from the Ground-Up
We conceived and executed a completely unique, highly complex (yet elegant) web application and mobile counterpart. To that we employed a remarkable array of state-of-the-art programming tools and strategies, as well as groundbreaking experience design practices.
One challenge involved how to efficiently – yet meaningfully – organize and present tens of thousands of aggregated, location-based data points on the Google map. When standard functionality proved inadequate, we developed an adaptive approach to clustering the data – a flexible strategy that visually represents data density by size across the full range of possible zoom states while maintaining accuracy in data plotting.
The full-on experiential core of the WhatWasThere.com concept is its mobile app. Not simply a retooling of the full site, the mobile app takes full advantage of all the functionality packed into most advanced mobile devices: GPS, mapping, compass, orientation and camera. In addition to developing for a variety of devices and operating systems, the mobile app needed to adapt a very memory intensive digital application to the mobile realm – an achievement that could only be accomplished by employing a rigorous, dynamic, and highly complex approach to device memory management.