What is? SO What

What If Strategy Is Really in the Execution?

In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is and what it takes to execute in today’s digital landscape.

Season 2 episodes referenced:




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Meet the Hosts

Jim Hertzfeld

Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.

Kim Williams-Czopek

Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.

Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.