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What is? SO What

What If Strategy Is Really in the Execution?

In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is and what it takes to execute in today’s digital landscape.

Season 2 episodes referenced:




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Meet the Hosts

Jim Herfzfeld

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
Kim Willams

Kim Williams-Czopek

Kim Williams-Czopek is GM of Global Commerce at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.

Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.