Skip to main content
what if? So what?

What If Great Golf And Great Tequila Had One Thing In Common? An Interview With PGA's Abraham Ancer.

In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul, which he co-owns with friend and entrepreneur Aron Marquez and two-time Academy Award nominee Mark Wahlberg.

Subscribe and Don’t Miss an Episode

Guest Profile

Abraham Ancer

One of the top-ranked golfers in the world, Abraham Ancer won the 2021 WGC-FedEx St. Jude Invitational for his first PGA Tour title. He placed 2nd in the 2021 Wells Fargo Championship and 4th in the 2020 Shriners Hospitals for Children Open. He won the 2018 Australian Emirates Open. He's also the co-founder of the ‘Flecha Azul’ Tequila company.

Meet The Hosts

Jim Hertzfeld

Jim Hertzfeld is Principal and Chief Strategist for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Kim Williams-Czopek

Kim Williams-Czopek is GM of Global Commerce at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.

Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.