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Marketing & Engagement 

Turn your marketing into  a growth engine that translates intelligence into outcomes.   

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Your marketing was built for yesterday, not for the pressure you're under today. 

Enterprise marketing teams are drowning in tools, data, and disconnected execution. Many are moving too slowly, campaigns are missing their moment, and proving results is getting harder every quarter.  

We help your organization become the epicenter of modern marketing in an agentic world — replacing the noise with human-led, AI-enabled operations that eliminate bottlenecks, tighten execution, and make every dollar and every message work smarter.

Real Performance. Real Growth. No Guesswork.

Stronger results come from solutions designed to drive reach, accelerate speed to market, and grow revenue. We connect content, channels, data, and operations so every activity ties to a measurable outcome.

Marketing that Drives Revenue

Drive predictable growth by removing friction that disrupts the customer journey, stalls conversions, and stunts lifetime customer value.

Faster Cycles, Bigger Impact 

Compress campaign cycles with agentic workflows that deliver speed without chaos and quality without compromise. 

Martech Engines that Scale 

Eliminate tech debt, reduce costs, and build a modern marketing ecosystem that scales as fast as your business demands.

Our Solutions Drive Marketing Performance 


Unify your go-to-market model to deliver highly personalized end-to-end experiences — eliminating fragmentation, accelerating decisions, and delivering measurable performance at every step. We amplify brand visibility, optimize performance, and help you cultivate enduring customer relationships across diverse digital ecosystems.

We conduct and develop research programs to unearth key insights that help your brand be more competitive and meet audiences with the messages, offerings, and experiences they need at each step in their journey. 

 

Journey Science

A cross-functional discipline that combines research-based insights with data-driven evidence to understand your audiences, map and predict their needs, and optimize the customer journey at every touchpoint.  

 

Competitive & Market Research

Analyze market dynamics and competitor moves to inform where and how you can best compete, blending qualitative insights with actionable data to guide sharper strategy, faster action, and sustained advantage.

 

Synthetic & Dynamic Personas

AI-enabled, data-validated persona models behave dynamically in alignment with defining characteristics and intent. We help you evolve persona libraries with behavioral and intent data, improving journey orchestration while supporting more informed content and design decisions.
 

Voice of Customer Programs

Continuously capture and synthesize customer feedback across channels, moments, and signals to reflect real-time customer experiences. We translate those insights into action by embedding customer intelligence into your decisions, workflows, and operations.

 

Nearly every market is experiencing digital disruption. We design strategies that help you harness the power of transformation, stay agile through  dynamic market shifts, and ensure every channel connects directly to outcomes.

 

Customer Experience Strategy

Align customer needs with your business priorities by establishing the vision, approach, and omni-channel plan needed to differentiate your customer experience so every interaction feels intentional, consistent, and worth coming back to.

 

Marketing Strategy

Define the strategic blueprint for organizing your marketing teams, including fostering new skill sets and leveraging agentic frameworks for content and campaign creation. Our approach boosts your operational productivity, optimizes omni-channel performance, and drives durable growth.
 

We help you win new customers the right way — by identifying the audiences that matter, delivering messages that resonate, and turning interest into real demand without sacrificing long term value.

 

Modern Search Engine Optimization

SEO and GEO strategies built for a search landscape that no longer has a single answer box — ensuring you have the technical foundation and optimized content needed to stay ahead as algorithms, user adoption, and AI platforms continue to evolve.

We build keyword universes, content maps, AI prompt analyses, visibility strategies and roadmaps that elevate landing experiences and improve conversion paths. We handle migrations, audits, Core Web Vitals, structured data, internal linking architecture, and crawl optimization to keep your site fast, healthy and visible across traditional and AI-powered search.

 

Paid Media Strategy & Management

We manage your paid media end-to-end — from strategy, channel planning, and setup to continuous optimization and analytics. Our focus is simple: cut waste, improve efficiency, and make paid media a dependable driver of measurable growth, advancing pipeline, conversion, and retention.

With expertise across search, social, programmatic, display, and shopping, we tailor each channel instead of forcing a one size fits all approach. We tune creative, bidding, and optimization to each environment to unlock incremental gains. And because we run the entire media workflow, your strategy stays tightly linked to execution and outcomes.

 

Content Marketing & Activation

Content marketing that starts with what people actually want to know. We build strategies around real audience needs and goals — so content earns trust, shapes opinions, and helps buyers move forward. To keep that content useful and engaging, we create campaigns grounded in original research, clear points of view, practical guidance, and visuals that simplify complex ideas.

 

Omni-Channel Campaigns

Most brands activate individual channels, but few make them work together cohesively. We help you design and execute connected programs guided by journey insights, data, and intelligence so the right channel mix, messaging, spend, and sequencing is clear, defensible, and fast to execute. 

Content connects every digital and omni-channel experience. We streamline content operations so production is efficient, messaging is clear and discoverable, and  prospects and customers know what to do next — no matter where they engage.
 

Content Supply Chain

To thrive an ever-changing, content-rich landscape, your content operations must be flexible. We develop content operating models that move at the speed of your business, unifying people, process, and technology into a scalable system powered by AI-enabled production, governance, workflow design, taxonomy, and measurement. 

 

Content Strategy

Content strategy starts with understanding what your audiences need to know and defining how your brand brings that content to life across channels. We help you address real audience questions, plan and repurpose content across channels, and continuously optimize based on what people actually read and engage with.

 

Content Architecture

The backbone of a cohesive content experience. We integrate information architecture, taxonomy, metadata strategy, content modeling, and headless content design to build durable content systems. Content becomes easier to find, reuse, align to business and user needs, and prepare for personalization and enterprise SEO.
 

Editorial Planning & Content Creation

Editorial planning brings discipline and consistency across content production. We blend strategist oversight, subject matter expert writers and editors, and  AI-enabled tools like WRITER and Opal to help teams create engaging, brand-aligned content that motivates audiences throughout their journey. 

Turning attention into action requires experiences that continually adapt and improve. We help you remove friction, validate what works, and optimize every step of the journey using real signals, smarter testing, and practical personalization. The result is a performance engine that learns faster, converts better, and scales intelligently across channels.
 

Smart Personalization

We help you deliver more relevant experiences by using real customer signals to guide what content people see, when they see it, and how it evolves over time. By connecting data, content, and decision logic, we make personalization practical to run day-to-day — supporting testing, iteration, and consistency across web, email, and paid channels without added complexity.

 

Experimentation

Experimentation is the path to optimization. It validates your hypotheses and supports evidence-based decision-making to improve user experiences. We use AI to accelerate experimentation and anticipate outcomes through A/B split testing, active learning, path exploration and exploitation to capitalize on findings.

We don’t just execute experimentation — we also establish Centers of Excellence and embed test-and-learn approaches within your business operations.

Most teams don’t need more technology — they need tech that works together. We cut martech bloat, modernize stacks, and implement the platforms that support goals without slowing you down.

AI is reshaping how teams work, create, and personalize. We help you adapt — redesigning workflows, aligning data, and enabling new skills — so your stack is lean, connected, and built to power cross‑channel campaigns at scale. 

 

Martech Strategy & Stack Modernization

Build a stack that works together and at scale. Using Envision Online, our digital transformation platform, we conduct business capabilities assessments to identify gaps, eliminate tech debt, and right-size platforms. We also execute platform selections and vendor evaluations to ensure you have the best tools and technologies to meet your needs.
 

Marketing Automation & Operations

Tap into our marketing automation expertise across Marketo, Salesforce Marketing Cloud, and other platforms to create and optimize lifecycle journeys, dynamic content, ABM, and nurture campaigns. We enable personalized engagement at scale across email, mobile, display, search, social, and offline — ensuring every message has a job and delivers. 

 

Digital Experience Platforms

Connected experiences require connected platforms. We implement and integrate digital experience platforms (DXPs) such as Adobe Experience Cloud, Sitecore, and Optimizely to unify your delivery, experimentation and personalization — enabling scalable content operations and faster test-and-learn methodologies.

 

Customer Journey Orchestration

Instead of treating customer interactions as isolated events, we map the paths customers should follow and design journey logic that adapts based on behavior and context. This coordinates timing, channels, and actions so experiences progress naturally rather than repeat, stall, or compete.

Data should accelerate decisions, not complicate them. We design measurement strategies, fix tagging, automate reporting, and rebuild the data foundations your marketing depends on. From platform setup to KPI frameworks and attribution models, we bring clarity to performance, surface the obstacles holding back results, and develop architectures that make data trustworthy and actionable. 

 

Analytics Implementation, Tagging & Data Quality

If the data is wrong, everything breaks. We strengthen your analytics foundation by fixing tagging, tightening platform setup, and running diagnostics to uncover gaps that distort reporting. From there, we deliver a clear plan to clean, maintain, and monitor data quality using AI assisted analysis.
 

Marketing Attribution & Performance Measurement

Know what’s working — and what isn’t. We build practical attribution models, dashboards, and KPI frameworks that connect marketing activity to real outcomes. The result is clearer insight into channel impact, more confident budget decisions, and measurement your teams can trust.

 

Customer Data Unification & Real-Time Intelligence

A single view of the customer changes everything. We unify customer data across systems into reliable, real-time profiles your teams can use for segmentation, personalization, and journey analysis — making it easier to understand behavior, respond faster, and deliver more relevant experiences at every stage.

 

Advanced Analytics, Modeling & Insight Activation

Insights only matter if they drive action. We apply advanced analysis and predictive modeling to help you anticipate behavior, spot opportunities, and improve performance across channels. Our focus is turning data into clear guidance that informs planning, optimization, and next steps — not just reports.
 

Data Privacy & Consent Management

Earn trust while staying compliant. We design and manage privacy first consent frameworks that adapt to changing regulations and enable responsible data use. From strategy and configuration to implementation and ongoing support, we help you move confidently without putting trust or compliance at risk.

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Increase in online appointment scheduling for existing patients

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Increased Target Audience with Modern CDP

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Industry-Informed Marketing that Delivers

No matter the industry, every marketing organization faces increasing pressure to address shifting customer expectations, fragmented channels, and the demand for measurable growth. We see these pressures as opportunities, fueling strategies and solutions that transform complexity into clarity and performance. Our Marketing & Engagement expertise meets these challenges head‑on, helping you modernize, personalize, and scale with precision. 

Powered by Partnerships

Technology investments only matter if they deliver. We partner with hyperscalers and enterprise software leaders to build AI-native solutions that actually work — solving real business problems and delivering outcomes. That's Different. For Real.

Leading Marketing & Engagement Solutions

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Leah Sand

Senior Vice President, Marketing & Engagement

Leah Sand is on a mission to make marketing smarter, faster, and more human. As SVP of AI-First Marketing at Perficient, she brings together creative leadership, AI-driven capability building, and systems thinking to transform how organizations engage and grow. With a builder's mindset and a track record leading large, cross-disciplinary teams, she thrives where complexity meets possibility — turning ambitious vision into real, scalable impact.

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