The Platform Wasn't the Problem. The Data Strategy Was.
A major semiconductor and connectivity company had outgrown its marketing infrastructure without realizing it. What started as a batch email tool had evolved into a makeshift CRM, patched together with point-to-point integrations and limited identity resolution. Across six business units and hundreds of products, the seams were showing.
Marketing couldn't personalize across channels in real time. Anonymous users were invisible. Known profiles numbered three million — a fraction of the audience the business actually needed to reach. And the existing setup couldn't scale without rebuilding from scratch every time the business grew.
The tool wasn't the ceiling. The fragmented data strategy was.
One Foundation. Every Customer. Every Channel.
We replaced the fragmented approach with Adobe Real-Time Customer Data Platform (RTCDP) — a centralized infrastructure built to unify customer data, enable real-time personalization, and scale with business complexity rather than against it.
We integrated RTCDP to centralize data from multiple sources, creating a single customer view through identity resolution and profiling. Data flow across Adobe Experience Platform products was streamlined to enable real-time personalization across digital properties. Marketing automation was aligned with Salesforce to improve lead handoff and support full-funnel lifecycle management. And personalization expanded beyond the previous platform's limits — reaching both known and anonymous users across channels that were previously out of range entirely.
3 Million Profiles. Then 21 Million.
Before RTCDP, marketing could view and target three million known profiles. That number jumped to 21 million — a sevenfold increase in reach and personalization potential, unlocking engagement opportunities across segments that had been invisible.
Real-time personalization across multiple channels builds deeper audience connections. Enhanced lead scoring and lifecycle management tightens the loop between marketing and sales. And the Adobe Experience Platform foundation scales across all business units without rebuilding infrastructure every time the business expands.
That's the difference between a marketing platform that worked yesterday and a data foundation built for what comes next.
Adobe Platinum Partner
We turn Adobe technology into measurable progress and deliver solutions built for your industry, your customers, your teams, and your bottom line.
Salesforce Consulting Partner
We build Salesforce ecosystems that scale with your business and deliver unified data, automated processes, and connected value across your teams.