Optimizely Premier Platinum Partner

Optimizing Digital Delivery for High-Stakes Healthcare
 

Healthcare doesn't have room for digital guesswork. Patients arrive looking for answers, clarity, and care — and even minor friction breaks trust. Perficient consolidates fragmented systems into a high-performance Optimizely platform built to improve access, strengthen patient confidence, and drive real clinical and operational outcomes.

As a Premier Platinum Partner, we bring the technical depth to handle regulated medical data, manage complex clinical assets, and streamline the patient journey from first click to ongoing care.

Our Optimizely Approach for Healthcare

• HIPAA-Ready Architecture: We architect secure, compliant Optimizely foundations that prioritize data privacy and HIPAA readiness. Our implementations ensure that patient data is handled with the highest security standards while maintaining the platform speed required for real-time care interactions.
• Engineering Effortless Access: Patient acquisition starts with how quickly a user can locate a provider or facility. Using Optimizely Content Graph and advanced semantic search, we build experiences that ensure your clinical services are found instantly and mapped accurately according to insurance, location, and credentials.
• Data-Driven Patient Engagement: We use the Optimizely Data Platform (ODP) to analyze real-time digital behavior and surface relevant service lines and health resources. By activating customer data, we deliver a personalized experience that guides patients through their specific care journey.
• Operationalizing Content Velocity: Managing clinical content in a regulated space shouldn't be a bottleneck. We help you use Optimizely’s orchestration tools to automate the approval lifecycle for medical content, acting as a force-multiplier that keeps your communications current and accurate.
• Continuous Performance Optimization: Digital health requirements evolve constantly. We implement rigorous experimentation programs that test everything from appointment scheduling forms to portal navigation, replacing assumptions with data-driven insights that improve patient conversion and care access. 

Four Common Healthcare Challenges We Solve

1. Orchestrating Diverse Audiences: We help you deliver unique value to patients, caregivers, and providers from a single Optimizely instance, ensuring each persona finds exactly what they need without distraction.
2. Fragmented Search & Discovery: We eliminate fragmented experiences by building integrated algorithmic search that connects your clinical databases directly to the patient's immediate query.
3. Regulatory Compliance at Scale: Managing regulated medical content across hundreds of locations is an operational burden. We operationalize Content Hub and Content Graph to speed up delivery while maintaining institutional consistency.
4. Connecting Interactions to ROI: We bridge the gap between digital clicks and business goals — tracking exactly how your Optimizely platform supports appointment volume, portal registrations, and patient retention.
    

Empowering Financial Performance Through Digital Excellence

Financial services can't afford digital friction. Whether it's banking, insurance, or wealth management, customers expect secure, uninterrupted experiences that adapt as fast as the market moves. Perficient brings your systems together into a high-performance Optimizely ecosystem that drives acquisition, increases loyalty, and reinforces operational resilience.

As a Premier Platinum Partner — trusted by 18 of the 20 largest commercial banks — we provide the engineering depth and strategic leadership to convert platform investment into real competitive advantage.

Our Optimizely Approach for Financial Services

• Regulatory-First Architecture: Trust is the foundation of financial services. We design secure Optimizely foundations that prioritize data integrity and adherence to SOX, GDPR, and CCPA standards without compromising on platform speed or user experience.
• Data-Activated Personalization: We use the Optimizely Data Platform (ODP) to unify disconnected member records into a single source of truth. By activating this data, we deliver hyper-personalized experiences that match the immediate financial needs of your customers across all digital channels.
• Operationalizing High-Velocity Content: Communicating regulatory updates or market changes requires instant execution. We implement Optimizely’s content orchestration tools to automate workflows and ensure institutional consistency, allowing your team to move from strategy to live content in a fraction of the traditional time.
• Outcome-Led Experimentation: We replace "gut-feel" decisions with rigorous testing programs. By using Optimizely’s experimentation suite, we optimize everything from loan application forms to member portals, driving measurable increases in conversion and engagement.
   

Four Common Financial Services Challenges We Solve

• Unifying Disconnected Website Ecosystems: We replace fragmented, multi-site environments with a single, managed Optimizely platform that improves brand consistency and reduces technical debt.
• Modernizing Enterprise Portals: We build high-performance intranet and extranet portals that improve accessibility and usability, delivering up to 4x performance increases for large-scale enterprise environments.
• Driving Conversion at Scale: For automotive and consumer finance leaders, we implement scalable experimentation roadmaps that have delivered up to 32% increases in digital conversions.
• Accelerating Speed-to-Market: We use proven accelerators to deliver complex CMS implementations in as little as seven weeks, ensuring your platform is ready to support evolving business goals immediately.
   

Optimizing the B2B Value Chain through Scalable Digital Commerce
 

Manufacturers and distributors face a dual challenge: extreme product complexity and rising expectations for frictionless buying. Perficient unifies B2B operations into a scalable Optimizely ecosystem that eliminates technical debt and improves distributor loyalty. We move beyond simple "catalog" websites to build high-performance commerce portals that manage complex pricing, multi-tier relationships, and deep ERP integrations at scale.

As a Premier Platinum Partner with deep roots in complex B2B environments, we provide the engineering rigor required to operationalize Optimizely as a primary engine for growth.

Our Optimizely Approach for Manufacturing & Distribution

• High-Impact B2B Commerce Architecture: We implement Optimizely Configured Commerce to handle the unique demands of the B2B lifecycle. Our architectures are designed to support complex product catalogs, multi-warehouse inventory management, and customer-specific contract pricing, ensuring your platform is as robust as your physical operations.
• Data-Activated Channel Loyalty: We use the Optimizely Data Platform (ODP) to unify distributor and end-user behavior. By activating this data, we deliver personalized digital workbenches and proactive purchasing reminders that help your customers manage their businesses more effectively — improving retention and average lifetime value.
• Technical Operations at Scale: Product data shouldn't be a bottleneck. We leverage Optimizely Content Graph and advanced PIM integrations to ensure that millions of SKU updates and technical specifications are synchronized across your digital ecosystem in real-time, providing customers with absolute data accuracy.
• Outcome-Led Purchasing Optimization: B2B buyers vary in their needs. We implement experimentation programs that test everything from "quick-order" forms to parts-lookup tools, replacing legacy assumptions with data-driven optimizations that improve speed-to-purchase and reduce administrative overhead.

Four Common B2B Challenges We Solve

1. Eliminating ERP & Technical Debt: We replace rigid, outdated order-entry systems with flexible Optimizely architectures that integrate seamlessly with your core ERP and PIM systems.
2. Managing Complex Pricing at Scale: We build commerce engines capable of orchestrating thousands of customer-specific contract prices and tiered discounts without performance degradation.
3. Driving Distributor Adoption & Self-Service: We build intuitive portals that allow customers to manage orders, track shipments, and request quotes independently, significantly reducing call center pressure and manual error.
4. Orchestrating Global multi-site Environments: We operationalize the platform to manage multiple brands and global regions from a single Optimizely instance, ensuring institutional consistency while allowing for local market flexibility.

Operationalizing AI for Digital Growth

We operationalize Optimizely Opal, the infinite workforce integrated directly into your DXP, to improve customer engagement and drive platform-wide performance. Our team handles everything from initial AI-readiness assessments to the implementation of generative and predictive workflows that work at the speed of your brand. By bridging the gap between digital strategy and AI execution, we provide a modern foundation that is built to outperform the competition.
 

Master the Content Supply Chain

Fragmented marketing plans lead to fragmented digital experiences. We operationalize Optimizely CMP to turn marketing silos into a high-speed, AI-powered supply chain. From unified editorial calendars to automated campaign production, we provide the platform-wide visibility needed to ensure your team moves at the speed of your customers.
 

Modernizing the High-Performance Content Ecosystem
 

Stop building pages and start building a digital ecosystem. We implement high-performance, component-based architectures across Optimizely SaaS and PaaS CMS. We balance developer flexibility with marketer independence, allowing your global teams to create, edit, and publish impactful content across every touchpoint without digital friction.
 

Engineering Beyond the Box
 

Performance at scale often requires more than "out of the box" configurations. We specialize in building custom middleware, integrated application layers, and headless architectures that extend the core Power of Optimizely. Our engineering team ensures that your platform integrates seamlessly with your existing tech stack while maintaining high-speed delivery.
 

Activate Data for Measurable Results

Customer data that isn't connected is data that isn't working. We use the Optimizely Data Platform (ODP) to unify your customer records into a single source of truth. We replace generic audience segments with precision personalization that matches your customer's immediate behavior across the entire Optimizely stack, turning every interaction into a data-driven opportunity.
 

Eliminate Technical Debt

Aging platforms are a liability to growth. We manage the complex site migrations and platform upgrades required to keep your digital presence competitive. From CMS 11 & 12 to CMS 13 transitions to PaaS-to-SaaS migrations, we ensure your move is secure, seamless, and results in a more scalable platform.
 

Evolve Your Ecosystem
 

Launching is just the beginning. We provide the technical support and platform governance needed to keep your ecosystem secure and stable. Our team handles ongoing performance tuning and feature enhancements so your internal talent can stay focused on the next big idea.
 

Absolute Operational Resilience
 

Your platform must be as reliable as your brand promises. We provide 24/7 technical monitoring and performance management services designed to ensure maximum uptime, security, and site speed. We act as an extension of your team, proactively managing risks before they impact your customer experience.