Skip to main content
A stack of packages, desktop hero. A stack of packages, mobile hero.

Direct-to-Consumer (D2C) Manufacturing

A Perficient Strategic Position

Building Manufacturing Brands With Direct to Consumer 

Kevin Espinosa Headshot
Kevin Espinosa
Manufacturing Industry Lead, Perficient

What Is Direct-to-Consumer (D2C) Manufacturing? 

Consumers prefer a streamlined and frictionless experience when researching and purchasing products, including a digital-first approach to commerce. In response, the manufacturing industry must make their products directly available to their end customers, cutting out the retail middlemen. Ultimately, this shifts the focus away from sales representatives to put the consumer in control.

The D2C market is expected to grow at a compound annual growth rate of 15% from 2021 to 2025.*

Using commerce platforms, manufacturers should take a consumer-first approach, providing ease of order processing, management, and checkout, including the integration of financing and trade-in.

While direct-to-consumer is not a new approach, it will not work the same for every manufacturer. A personalized approach is necessary while consistently tending to the consumer’s wants and needs.

Implement digital commerce transformation to improve the customer experience, increase sales, and reach a wider audience.


A stack of packages, desktop hero. A stack of packages, mobile hero.

Schedule a Briefing/Workshop

Reach out to us to schedule a direct-to-consumer manufacturing briefing or an introductory workshop.

Explore Related Strategic Positions