When Content Becomes a Bottleneck
For BlueCross BlueShield of Tennessee (BCBST), digital experiences span a public website, multiple subdomains, and dozens of microsites. Keeping those experiences current required significant coordination between content teams and developers. Even routine updates moved through development cycles, creating delays in a business where information needs to be accurate, compliant, and timely.
The problem wasn't content. It was the process required to publish it.
As digital properties expanded and governance requirements increased, BCBST needed a faster way to deliver content without sacrificing accessibility, compliance, or brand consistency.
Building for Speed and Control
We partnered with BCBST to modernize its content operations with Sitecore AI, Sitecore Content Hub, and a flexible OpenShift architecture.
Together, we replaced developer-dependent publishing workflows with a centralized content model built for scale. A governance framework embedded accessibility, compliance, and brand standards directly into content operations, helping teams manage approximately 3,500 assets across 42 digital properties with greater consistency and control.
We also implemented a unified design system with 78 reusable components across approximately 550 webpages, giving content teams the flexibility to update experiences without waiting for development cycles.
The result: a content operation designed to move at the speed of the business.
Faster Publishing. Stronger Governance.
Modernization delivered more than a new platform. It changed how work gets done.
Content teams can now publish updates independently, reducing reliance on developers and accelerating delivery across digital properties. Technology teams spend less time on routine content requests and more time on strategic initiatives.
The impact:
- 2x publishing velocity
- Sprint cycles reduced from two weeks to one
- 550 webpages powered by a shared design system
- Unified governance across 42 digital properties
By embedding governance into the workflow rather than adding it afterward, BCBST strengthened compliance while increasing speed.
That's a combination most healthcare organizations struggle to achieve.
With a scalable content operating model in place, BCBST is positioned to bring additional member, employer, and broker experiences onto the platform while expanding its use of AI-driven capabilities and personalization.
What started as a platform modernization effort became a smarter way to manage digital experiences across the enterprise.
Partnering with Perficient and Sitecore, we transformed a legacy platform into an intelligent digital foundation built for agility, governance, and innovation. By combining Sitecore AI, Content Hub, and a flexible OpenShift deployment model, we've accelerated delivery, strengthened compliance, and created a scalable platform that positions us to meet evolving member and business needs.
Barry Setlich, Managing Director, Digital Transformation
BlueCross BlueShield of Tennessee
Sitecore Platinum Partner
We combine deep expertise and an AI-first approach to deliver end-to-end Sitecore solutions that accelerate value across your digital lifecycle.