Global Industrial Machinery Manufacturer
Creating a Content Supply Chain
Strategy
Challenge + Opportunity
The manufacturer struggled with siloed marketing content, a lack of collaboration, inefficient and inconsistent processes, limited digital asset reuse, and difficulty linking marketing spend to performance.
Solution Highlights
We developed a content supply chain operating model that aligns with content management and metadata strategies and an Adobe-based enterprise architecture. We also created a governance model, change management strategy, and implementation roadmap.
Key Benefits
Our strategy optimizes content creation, delivery, and integration across channels and decreased costs with digital asset reuse.
