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An Interactive Experience Inspired by Community

Transparent Park at Wrigley logo

What if... we could create an interactive town square that gives visitors an immersive experience?

Hand holding a mobile phone with the app showcased

A Visually Dynamic Experience

The Park at Wrigley is a new town square with farmers markets, festivals, and community events. We created an interactive experience that lets visitors explore and stay up to the minute on what’s happening. Since launch, the park has rebranded as Gallagher Way.

This visually rich experience includes a dynamic calendar with multiple views and filtering alongside an innovative 3D tour.

A Client-First CMS

We seamlessly integrated Contentful, an API-driven CMS, to make creating and maintaining a variety of events a breeze.

Hands holding tablet with The Park at Wrigley app being shown.

Building a Community

The Park at Wrigley is the new town square of the neighborhood. This theme of community is what inspired the illustrations of people in diverse situations featured throughout the site.

Our goal was to give visitors an immersive experience. Labs made that vision an interactive reality. Eric Nordness, Vice President
The Park at Wrigley homepage on a laptop.

A Simple Truth

Designing what doesn’t yet exist

In order to launch on opening day, we completed the site before construction had even finished. With no photography, we got creative and made a 3D tour using Three.js and WebGL.

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