Enhance the Customer Experience

Mark Polly has more than 35 years of strategic technology advising experience.

HOW MARK HELPS STREAMLINE DIGITAL PLATFORMS

Mark has significant expertise and experience in digital technologies, and works to create great customer, partner, and employee experiences. He specializes in web content management, portal, search, CRM, marketing automation, customer service, collaboration, social networks, and more. Mark helps clients understand the impact of data, analytics, and artificial intelligence systems on these experiences.

REAL-WORLD RESULTS

Mark’s expertise was tapped for a client needing a technical assessment of five different portal systems. One day before the engagement started, the client experienced a major leadership change. Mark moved the client forward, delivering an entire assessment that included new recommendations and roadmap with only a small adjustment to the original budget.

Key Insights

PLAN, BUILD, AND RUN: WHAT TO EXPECT WHEN MIGRATING TO ADOBE EXPERIENCE MANAGER

Designing, building, and implementing top-notch experiences requires a great deal of planning, strategy, time and, of course, the right platform. Re-platforming is a major undertaking, yet is often essential to move your business forward. Co-authored by Mark, this guide explores the major phases of migrating to Adobe Experience Manager.


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DOES DIGITAL TRANSFORMATION REALLY DRIVE CUSTOMER LOYALTY?

Every company wants to create “lifetime” customers, which is the very essence of customer loyalty. Likewise, everyone has opinions on how to create customer loyalty. Mark delves deep into the relationship between digital transformation and customer loyalty.


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MOVE YOUR DIGITAL EXPERIENCE FORWARD

Today’s consumers have more choices than ever before. They expect frictionless experiences across a multitude of touchpoints and channels. To keep up with this digital revolution, your CMS platform must be a conduit to delighting your customers.

Mark explores how to effectively plan for a CMS migration and why so many companies are choosing Adobe.


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Customer experience platforms are sometimes the tip of the spear for digital transformation. When you’re going through digital transformation, the focus should always be on what you are doing to enhance the customer’s experience with your company. Mark Polly - Perficient Chief Strategist, Customer Experience Platforms

How to Make Digital Transformation Gains in 2019

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Perspectives on Customer Experience Platforms: Read Mark's Latest Posts

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Personalization: How Individualization is the New Bar for Relevance

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3 Ways to Deliver a Consistent Customer Experience

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Connect with Mark

Our Chief Strategists possess a wide range of expertise and skills to help you successfully define, develop, and implement your business or technical strategies. They are experts who help our teams flawlessly deliver impactful solutions for the long-term.

Mark discusses his role as a chief strategist, his advice on developing strategies in this industry, and his life beyond the role of chief strategist in our special Q&A.

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