Blending Content & Commerce: A Recipe for Success

Mobility, transparency, and an endless supply of choices allow customers to know more about products and pricing. Customers are in the drivers’ seat and seek relevant, valuable content to make their purchase decisions. Learn how to tackle organizational hurdles to deliver a unified content and commerce experience as this guide explores:

• The driving forces behind the importance of content in eCommerce
• The evolution of platforms that enable content and commerce
• Why breaking down silos and establishing governance is crucial for success

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