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What If? So What? 

What if Execution Really is Strategy?

Jim and Kim are back with What If? So What? In this episode they discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster.

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Meet the Host

Jim Herfzfeld

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
Erica Lee headshot.

Erica Stock Lee

Erica is a Director of Digital Strategy Consulting at Perficient. She works with clients to produce digital experience strategies and convert strategies into tactics. She specializes in Commerce, Digital, Retail, & Consumer Markets Strategy & Innovation.

Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.