What If? So What?

What if Execution Really is Strategy?

Jim and Kim are back with What If? So What? In this episode they discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster.

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Meet the Host

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Kim Williams-Czopek

Kim Williams-Czopek is GM of Global Commerce at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.

Special thanks to our Perficient colleagues JD Norman and Rick Bauer for providing the music for today’s show.