Challenge + Opportunity

The hotel and casino needed to replace its outdated and underperforming marketing platform to support its goal to attract and retain more customers and  increase yearly on-site spending.

Solution Highlights

We used our journey science framework, capabilities assessment, and vendor platform selection tool to identify digital marketing platforms that would support the casino’s needs and vision for growth.

Key Benefits

We provided our client with the strategy to improve engagements, provide real-time messaging to consumers at each journey stage, and to ensure that data is relevant and unified to nurture existing customers.