The product. Perhaps the most valuable part of any business, it all starts with the product or service you provide. And for manufacturers and distributors with an extensive catalog and complex offerings, managing all the data and assets for each product can quickly become impossible.
Product information management (PIM) systems are designed to manage all your product information, from SKUs and descriptions, to stock levels and pricing, and universally maintain and disseminate that data to every corner of your business. Similarly, a digital asset management (DAM) system stores and manages all the digital assets related to your products, such as photos, videos, presentations, etc.
Systems such as these are crucial in maintaining updated information throughout your organization and ensuring customers are able to find accurate information during the buying process. Depending on your business, you may need one or both of these systems.
Watch the video below to learn the value of PIM and DAM systems in B2B and find out how they can fit your needs.
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