podcast
What If? So What?
What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”
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Awards and Recognition
2025 Viddy Awards, Non-Broadcast | Video Podcasts | 716. Technology - Gold
2025 Hermes Creative Award, Electronic Media, Podcast – Gold
2025 Viddy Awards, Non-Broadcast | Video Podcasts | 716. Technology - Gold
2025 Hermes Creative Award, Electronic Media, Podcast – Gold
Meet the Host: Jim Hertzfeld
Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
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