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Lamar Advertising Company Drives Engagement through Website Transformation

Perficient implements Sitecore CMS platform, creating a more responsive web presence

SAINT LOUIS (Sept. 17, 2013) As emerging technologies continue to shape how consumers interact with brands, seamless, user-friendly experiences across all touch points have become an imperative. Lamar Advertising Company (NASDAQ: LAMR), the nation’s leading out-of-home advertising company, needed to improve and modernize its existing web presence – – to deliver a better user experience. The company partnered with Perficient, Inc. (NASDAQ: PRFT), a leading information technology consulting firm serving Global 2000 and other large enterprise customers,  to transform Lamar’s web experience. Together, Lamar and Perficient created a fully responsive website that is accessible on any device, and enhanced the quality and availability of information to visitors.

With more than 200 locations across the United States, Canada and Puerto Rico, Lamar provides clients with outdoor advertising solutions in the form of billboards, digital, transit and highway logo signs. Lamar has grown significantly in the past 20 years and continues to diversify its offerings as technologies enter the market. However, the company’s website didn’t fully reflect that growth and diversification. Each of Lamar’s locations had individual marketing websites, which lacked continuity and resulted in a disconnected approach to engaging customers and providing localized content to the public.

“Organizations often look to marketing and advertising firms for help in adapting their current strategies to become more digital and social,” said Mike Gersten, vice president of Perficient’s Microsoft National Business Group. “Lamar understands how as a leading advertising company its brand needs to reflect this fast-paced, digital, and information-driven marketing industry. I’m thrilled to see the work we’ve done with Lamar has helped enhance the interface and user experience of their website to meet this market demand.”

Lamar and Perficient embarked on a strategic website redesign project, which required selecting a web content management system that would accommodate a corporate website as well as office-specific content management for its numerous locations. The company also needed a platform that could scale to engage customers how and when they wanted to engage. Given its requirements, Lamar selected Sitecore CMS as its content management system, which is based on Microsoft’s .NET platform.

“Our goal was to create a user-centric experience and to give our individual offices more visibility on the web,” said Michael Kulivan, AVP, director, Process Control at Lamar Advertising Company. “Perficient had the expertise to design, architect and implement a site that met our objectives. The platform allows us to scale for continued business growth and provides our customers with the kind of user experience they expect from a leading advertising company.”

As a result of implementing the Sitecore CMS platform, Lamar’s website has increased customer awareness, allowing the company to address customer needs on both a local and national level. In addition, Lamar has experienced increased conversions, has the ability to reach, engage and educate potential customers about out-of-home advertising, and has reduced time-to-market for new content and communications, enabling continuous improvement of the website.

Learn More about Lamar’s Road to Improved Customer Engagement
Perficient, a Sitecore Certified Solution Partner, will host the webinar “How Lamar Created an Engaging and Mobile Website” on Wednesday, Oct. 16 at 1 p.m. CT. During the webinar, Perficient’s Lead Sitecore Consultant Candace Hoeksema and Lamar’s Creative Director Mendi Robinson will discuss how by implementing Sitecore CMS Lamar can better serve its customers through more personalized and engaging content and a powerful user experience. Click here to register.  

Through its partnerships with leading technology innovators, Perficient provides clients in all industries business-driven technology solutions and support in a wide range of practice areas. Perficient’s Microsoft consultants specialize in several practice areas including unified communications, social business solutions, business intelligence and cloud computing to provide digital marketing, portals and collaboration, mobile development and customer relationship management solutions to clients.

Learn more about Perficient’s expertise in Sitecore and Microsoft technologies. Follow the team online via the Perficient Microsoft Community blog or via Twitter @Perficient_MSFT.

About Perficient
Perficient is a leading information technology consulting firm serving Global 2000 and enterprise customers throughout North America. Perficient’s professionals serve clients from a network of offices across North America and three offshore locations, in Eastern Europe, India, and China. Perficient helps clients use Internet-based technologies to improve productivity and competitiveness, strengthen relationships with customers, suppliers and partners, and reduce information technology costs. Perficient, traded on the Nasdaq Global Select Market, is a member of the Russell 2000® index and the S&P SmallCap 600 index. Perficient is an award-winning “Premier Level” IBM business partner, a Microsoft National Systems Integrator and Gold Certified Partner, an Oracle Platinum Partner, a Gold Cloud Alliance Partner, a TeamTIBCO partner, and an EMC Select Services Team Partner. For more information, please visit

About Lamar Advertising
Lamar Advertising Company is the nation’s leading out-of-home advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs.  Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 media companies across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 media companies devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale. For more information, please visit

Safe Harbor Statement
Some of the statements contained in this news release that are not purely historical statements discuss future expectations or state other forward-looking information related to financial results and business outlook for 2013. Those statements are subject to known and unknown risks, uncertainties, and other factors that could cause the actual results to differ materially from those contemplated by the statements. The “forward-looking” information is based on management’s current intent, belief, expectations, estimates, and projections regarding our company and our industry. You should be aware that those statements only reflect our predictions. Actual events or results may differ substantially. Important factors that could cause our actual results to be materially different from the forward-looking statements include (but are not limited to) those disclosed under the heading “Risk Factors” in our annual report on Form 10-K for the year ended December 31, 2012. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. This cautionary statement is provided pursuant to Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements in this release are made only as of the date hereof and we undertake no obligation to update publicly any forward-looking statement for any reason, even if new information becomes available or other events occur in the future.